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Market research

ESI is committed to ensuring that it understands the changing needs of both its advertisers and users. That is why ESI regularly conducts market surveys.

Survey findings are used to guide ESI in the development of its information services. They also provide marketers with useful information on market trends and developments.

ESI.INFO delivers what buyers want online

Survey findings suggest that what buyers really want is detailed information on products and services supplied by all the companies who are used to dealing with professionals. They want to:

  • evaluate and compare similar products so that they can make informed decisions;
  • submit requests for quotes, samples and additional information to shortlisted suppliers;
  • manage and share their shortlisted selections with colleagues and clients.

Since the survey, ESI has been working to deliver detailed information online and to develop productivity tools to address buyers requirements. The foundations for this work are evident on this website - future developments are in the pipeline.

Contact us
Email marketing@esi.info
Tel 01786 407000
Fax 01786 407003

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